Skip to content

posicionar

to position

verb poh-see-syoh-NAHR Rare
People & Society Work

Also means

to establish

Usage Note

Posicionar is used in business and marketing (posicionar una marca, 'to position a brand') and in political discourse (posicionarse ante un tema, 'to take a stance on an issue'). The reflexive posicionarse is especially common: it means 'to take a position' or 'to stand on' a question. Avoid confusing with colocar (to physically place) — posicionar is almost always figurative or strategic.

Examples

"La empresa quiere posicionar su marca en Europa."

Natural Translation

The company wants to position its brand in Europe.

Explore Spanish by topic