posicionamiento

positioning, placement

noun poh-see-syoh-nah-MYEN-toh Rare

Usage Note

Posicionamiento is a formal or technical noun used in marketing (posicionamiento de marca — brand positioning), politics (posicionamiento ideológico — ideological stance), and digital contexts (posicionamiento en buscadores — search engine ranking, i.e. SEO). It is derived from posicionar (to position) + -miento. In casual speech, postura or posición often suffices.

Examples

"La empresa trabajó en su posicionamiento digital."

Natural Translation

The company worked on its digital positioning.

Free starter pack

Building your Spanish vocabulary?

Get the 100 most common Spanish words as a free PDF — one email, no spam.

Related Words

Explore Spanish by topic

SpanishNow

Spanish Reflexive Verbs: Me, Te, Se Made Clear

Spanish reflexive verbs use me, te, se for actions you do to yourself. Master the daily-routine pattern, pronoun placement, and shifts like dormir vs dormirse.

June 9, 2026 6 min read

SpanishNow

Spanish Numbers 1-100: Count, Spell & Pronounce

Spanish numbers 1 to 100 are a system, not a list: three patterns build every number. Master the spelling, the accent rule, and how to say prices fast.

June 9, 2026 6 min read

SpanishNow

How to Say "You" in Spanish: Tú, Usted, Vos & Vosotros

Spanish has five words for "you": tú, usted, vos, vosotros, and ustedes. Learn which to use by who you're talking to and where — plus the verb endings.

June 3, 2026 6 min read

SpanishNow

Preterite vs. Imperfect: Spanish Past Tense Made Easy

Preterite vs. imperfect: use the preterite for finished events, the imperfect for ongoing scenery. A trigger-word cheat sheet, flowchart, and examples.

June 9, 2026 6 min read