Also means
goal
Usage Note
Objetivo as a noun means a goal or target (nuestro objetivo es crecer). As an adjective it means 'objective' (unbiased: una opinión objetiva). The military sense 'target/objective' is also common. Close synonyms are meta (more personal goal) and fin (purpose or end). The noun objetividad means 'objectivity'.
Examples
"Nuestro objetivo es mejorar el servicio."
Natural Translation
Our objective is to improve the service.

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