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reclamo

claim

noun rreh-KLAH-moh Rare

Also means

lure

Usage Note

Reclamo has two main senses: a formal claim or demand (more common in Latin America, where reclamación is preferred in Spain) and a decoy or lure used in hunting. In advertising, reclamo can also mean a marketing hook or teaser. The verb is reclamar (to claim, to demand).

Examples

"El reclamo del consumidor fue atendido rápidamente."

Natural Translation

The consumer's claim was attended to quickly.

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