sensibilización

awareness-raising, sensitization

noun sehn-see-bee-lee-sah-SYOHN Rare

Usage Note

Sensibilización is a key term in Spanish public discourse for campaigns that raise public awareness on social or health issues: campañas de sensibilización are awareness campaigns. In immunology it also means sensitization — the process by which the body becomes reactive to an allergen. The verb is sensibilizar.

Examples

"La campaña de sensibilización tuvo éxito."

Natural Translation

The awareness campaign was successful.

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