Also means
to promote
Usage Note
Publicitar means to publicize or advertise a product, event, or idea. It is a relatively recent formation (from publicidad) and is used widely in marketing contexts. Do not confuse with publicar, which means 'to publish' a text. Publicitar un evento means to promote or advertise an event, not to publish about it.
Examples
"La empresa decidió publicitar el nuevo producto."
Natural Translation
The company decided to advertise the new product.

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