concienciación

awareness-raising

noun kon-syen-syah-SYOHN Rare

Also means

consciousness-raising

Usage Note

Concienciación (also spelled concientización in Latin America) refers to the process of making people aware of a social, environmental, or political issue. It is the noun from the verb concienciar ('to raise awareness'). The Latin American spelling concientización was popularised by the Brazilian educator Paulo Freire in the 1970s. In Spain the -cia- spelling is standard.

Examples

"La campaña de concienciación fue muy efectiva."

Natural Translation

The awareness-raising campaign was very effective.

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