relanzamiento

relaunch

noun rreh-lahn-sah-MYEN-toh Rare

Also means

revival

Usage Note

Relanzamiento describes a deliberate new push to revive a product, brand, political initiative, or career after a period of decline or stagnation. It is a key term in marketing and political journalism. The verb is relanzar and it should not be confused with lanzamiento (initial launch), which lacks the re-start connotation.

Examples

"La empresa anunció el relanzamiento de su marca."

Natural Translation

The company announced the relaunch of its brand.

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