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mercadotecnia

marketing

noun mehr-kah-doh-TEK-nyah Rare
People & Society Money

Usage Note

Mercadotecnia is the formal Latin-American Spanish term for 'marketing', coined to avoid the English borrowing. In Spain márketing (or marketing) dominates everyday use, making mercadotecnia a marker of formal or Mexican register. University programmes and official documents in Mexico often use mercadotecnia where a Spanish counterpart would write marketing.

Examples

"Estudia mercadotecnia en la universidad."

Natural Translation

She studies marketing at university.

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