innovar
to innovate
verb ee-noh-BAHR Rare
Origin: From Latin innovare, from in- + novus (new).
Usage Note
Innovar is a regular -ar verb meaning to introduce something new, especially in business or technology — innovar en el mercado (to innovate in the market). The related noun is innovación (innovation) and the agent noun is innovador/innovadora. It is commonly used in startup and business Spanish.
Examples
"Las empresas deben innovar para seguir siendo competitivas."
Natural Translation
Companies must innovate to remain competitive.
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